There’s no denying that small businesses are essential for healthy local economies. But with the holidays around the corner, so are hundreds of large corporate marketing campaigns. This November, small business owners can participate in Small Business Saturday, a shopping holiday designated for small companies.
Shopping small is a big deal
It’s easy to think small businesses get overshadowed by major corporations and Black Friday madness. Mom-and-pop shops don’t have the resources to pull off million-dollar promotions. But, they do have the upper hand when it comes to impacting the economy.
In fact, small businesses drive much of the United States economy. Just how many small businesses are there in the U.S.? Currently, there are 28 million American small businesses, which account for 54% of all U.S. sales.
And, it’s not just the number of small businesses that give them an economic advantage. Small businesses provide many benefits to consumers that large corporations simply cannot.
Small businesses offer one-of-a-kind products and services. These unique items add character to local communities and inspire interest in customers. Neighborhood businesses that sell original goods keep money filtering through local economies.
More than just a product or service, small businesses offer customers an experience. Local companies can provide one-on-one service that is often impossible for large corporations. Excellent service encourages customers to build personal connections with the businesses they buy from.
Keep money local
Circulating money in the same locality helps that community thrive. A strong network of local funds enables individuals and businesses within a community to support each other.
Access to experts
Small business owners are experts in their industries. They sacrificed time, money, and more to build businesses out of their passions. By shopping small, customers have better chances of getting tailored and knowledgeable answers to their questions.
How small business owners can compete
As an entrepreneur and supporter of small business, we know how important it is for local companies to stand out from the crowd. This holiday season, small businesses can use their individuality to market themselves.